Performance Marketing Agency
Built Around Revenue, Not Reports.
We help e-commerce and lead generation businesses get more from their advertising. Accurate tracking, campaigns on Google and Meta that perform, and optimization focused on revenue, not ad metrics.
Trusted by
Online marketing services
Google Ads
Search, Shopping & PMax campaigns built to grow your revenue.
Meta Ads
Campaigns on Instagram and Facebook that bring in new customers, with creatives that fit your brand.
Tracking & Measurement
We make sure your measurement is right, server-side. So you know where revenue actually comes from.
Strategy & Attribution
We measure what each channel really contributes and steer your budget on it, down to the margin.
€2M+
Ad spend managed
3.2x
Avg. ROAS improvement
avg. from 2.1x to 6.7x
6
Weeks to first result
8+
Years experience
Based on Google Ads account data across all managed clients, 2024-2025.
How it works
Audit
Before we touch anything, we go through your account. We look at where your budget is going, how your campaigns are structured, and whether the tracking is correct.
Strategy
From there, a plan built around your margins, products, and what the data actually shows.
Launch
We turn the campaigns on once we know exactly what's being measured.
Scale
Daily adjustments based on what the data shows.
Client result
Same budget, 250% more profit
A Dutch e-commerce retailer was hitting their ROAS targets every month, but profits weren't growing. Their campaigns optimized for revenue, not margin. By passing actual margin values to Google instead of revenue, we shifted budget toward the products that actually made money.
Read the full case on Frankwatching →+250%
Profit increase
3 mo
Time to result
0%
Budget increase
Key insight
ROAS was at 300%, but profits weren't growing. Give the algorithm the wrong input and it will optimise the wrong output.
“Since we started working together, we've seen a clear improvement in lead quality and a more efficient use of our budget.”
Sharonne Knoops, Marketing Lead, Welvarend Wonen
We are Pennock Performance
Pennock Performance is a team of online marketing specialists, data-driven strategists, and advertising experts committed to growing your business through targeted campaigns.
As founder, Floris is personally involved in every account. With a background at DEPT, Accenture Song, and Billy Grace, he brings the strategy of a large agency without the account manager layer in between.
Ads Co-Pilot
Prefer to run your ads yourself? Ads Co-Pilot is our separate product: your own AI agent that knows your account, suggests optimizations along the way, plus a monthly strategy session. From €750 per month.
Frequently asked questions
Want to know what's actually working in your account?
Book a call and we'll go through your account together. You'll hear straight away what can be better. No commitment required.