A marketing agency for quality lead generation
Pennock Performance works for businesses where a new customer is worth at least 2,000 euro. Every good lead counts there, and the owner wants to know what a lead costs.
The agency was founded by Floris Fontane Pennock. He has eight years of experience, including at DEPT, Accenture Song and Billy Grace (marketing measurement software). At the big agencies he saw how often a client talks to an account manager while someone else does the work. At Pennock Performance he works in your account himself.
Before we start, we agree on the maximum a lead may cost. We guarantee that amount.
What it brings in
€23 → €13
Price per lead for one of our clients
May versus June to September 2026
9 of 24
Bookings since May came through our ads
Same client, as of September 2026
-45%
Cost per lead at Welvarend Wonen
With the same budget
The figures come from clients' ad accounts and CRM. The first two are from the same client, who stays anonymous. The 2.3 times is the average of that client, Welvarend Wonen and a third client who also stays anonymous (from 127 to 38 euro per lead).
Do you qualify?
Book 45 minutes and we'll look at your ad accounts with read-only access. By the end you'll know whether you qualify and the maximum a lead would cost you with us. That works even if you already have an agency.