2x the leadsfor the same budgetGuaranteed
We work for businesses where a new customer is worth at least 2,000 euro and that already advertise. That doesn't work for every business, so we first check whether you qualify.
Trusted by
You already advertise, but you don't know what a lead costs
Every month money goes to Google and Meta, and the report neatly shows conversions, but nobody can tell you which of them was a real lead. The algorithm then optimises for page visits and clicks. Your sales team gets nothing out of that.
Monthly report of a B2B account
The rest were page visits and clicks. Real example, anonymised.
Why Pennock Performance
2x the leads for the same budget
For three clients, an average of 2.3 times as many leads came in. The budget stayed the same. Most of the gain is usually in the measurement, because the algorithm does exactly what you ask and first needs to know what a real lead is.
A price per lead we guarantee
Before we start, we agree on the maximum a lead may cost you with us. That amount is in writing in the proposal.
Leads that become customers
For one client, 9 of 24 bookings came through our ads. We only count leads your sales team can do something with.
A worked example
Say you spend 5,000 euro a month on ads and get 100 leads out of it. Then a lead costs you 50 euro. With us that becomes 200 leads for the same budget, and a lead costs 25 euro.
| Now | With Pennock Performance | |
|---|---|---|
| Ad budget per month | €5,000 | €5,000 |
| Leads | 100 | 200 |
| Price per lead | €50 | €25 |
| New customers | 10 | 20 |
| Revenue | €20,000 | €40,000 |
Here we assume 1 in 10 leads becomes a customer, worth 2,000 euro each. In the call we run it with your own numbers.
What it brings in
€23 → €13
Price per lead for one of our clients
May versus June to September 2026
9 of 24
Bookings since May came through our ads
Same client, as of September 2026
-45%
Cost per lead at Welvarend Wonen
With the same budget
The figures come from clients' ad accounts and CRM. The first two are from the same client, who stays anonymous. The 2.3 times is the average of that client, Welvarend Wonen and a third client who also stays anonymous (from 127 to 38 euro per lead).
“Since we started working together, we've seen a clear improvement in lead quality and a more efficient use of our budget.”
Sharonne Knoops, Marketing Lead, Welvarend Wonen
Who works in your account
Pennock Performance was founded by Floris Fontane Pennock. He has eight years of experience, including at DEPT, Accenture Song and Billy Grace, and works in every account himself. So you talk to the person doing the work.
Frequently asked questions
Do you qualify?
Book 45 minutes and we'll look at your ad accounts with read-only access. By the end you'll know whether you qualify and the maximum a lead would cost you with us. That works even if you already have an agency.