This is how we get more leads
out of the same budget
We do one thing: getting leads from people who actually want to buy. The maximum such a lead may cost is put in writing upfront.
See if you qualifyWhat you get
2x the leads for the same budget
For three clients, an average of 2.3 times as many leads came in while the budget stayed the same. Only real leads count, so a form or a call from someone who wants something.
A price per lead we guarantee
Before we start, we agree on the maximum a lead may cost you with us. That amount is in writing in the proposal.
Leads that become customers
Your sales team spends its time on people who might become customers. Leads they can't do anything with don't count for us.
The numbers every month
Every month you get a report or a dashboard with the number of leads and what they cost. So you can see for yourself whether we're below the agreed price.
Monthly report
ExampleLeads
38
How we get there
- 1Measurement first, so only real leads count.
- 2Google, Meta or both: the budget goes where the best leads come from.
- 3Every working day we check that the measurement still runs.
A worked example
Say you spend 5,000 euro a month on ads and get 100 leads out of it. Then a lead costs you 50 euro. With us that becomes 200 leads for the same budget, and a lead costs 25 euro.
| Now | With Pennock Performance | |
|---|---|---|
| Ad budget per month | €5,000 | €5,000 |
| Leads | 100 | 200 |
| Price per lead | €50 | €25 |
| New customers | 10 | 20 |
| Revenue | €20,000 | €40,000 |
Here we assume 1 in 10 leads becomes a customer, worth 2,000 euro each. In the call we run it with your own numbers.
What it brings in
€23 → €13
Price per lead for one of our clients
May versus June to September 2026
9 of 24
Bookings since May came through our ads
Same client, as of September 2026
-45%
Cost per lead at Welvarend Wonen
With the same budget
The figures come from clients' ad accounts and CRM. The first two are from the same client, who stays anonymous. The 2.3 times is the average of that client, Welvarend Wonen and a third client who also stays anonymous (from 127 to 38 euro per lead).
Frequently asked questions
Do you qualify?
Book 45 minutes and we'll look at your ad accounts with read-only access. By the end you'll know whether you qualify and the maximum a lead would cost you with us. That works even if you already have an agency.