Cases/Nocore
B2B software
Nocore
Nocore builds business software for the cleaning and staffing industries. A true niche: the number of people searching for cleaning planning software is small, the sales cycle is long and every demo request counts. Standard campaigns on broad terms mostly burn budget here.
The approach
For each industry we ran dedicated keyword research and a gap analysis: how does a cleaning company search differently from a staffing agency, and on which terms was Nocore still invisible. We built separate campaigns and landing pages for those, together with the Nocore team.
Because search volume is limited, we deliberately lean wider than search alone: Performance Max and YouTube video campaigns put the brand in front of the staffing audience before they even start searching.
In parallel runs an SEO and GEO track: content and FAQs that also get found by AI search engines. Every week the team receives a short Loom video explaining what happened and why, plus a monthly report by email.
The result
In May 2026, 2,896 people clicked on the campaigns, 90% more than the month before, without cost per click getting out of line. The campaigns now structurally feed the demo pipeline for both industries, and the landing pages were improved together with the team.
Want results like these?
Book a callMore cases
E-commerce
Techweise
Four ad platforms all claiming the same sales. One way of measuring made them one system again.
Read the case →
Financial services
Welvarend Wonen
Fewer clicks from the wrong people, more conversations with the right ones. Cost per lead dropped by 45%.
Read the case →
Hospitality
Le Stonghe
From loose enquiries to a measurable funnel from click to booking, for a wedding venue in Italy.
Read the case →