Cases/Lednovate
Industry
Lednovate
Lednovate develops and produces high-end LED lighting in its own factory in Twente. Growth required an account manager fast, but the vacancy stayed too quiet through the usual channels. Instead of an expensive recruitment agency, we chose a focused one-month campaign sprint.
The approach
We built the sprint on two channels. On Instagram and Facebook, a video campaign with the vacancy video builds reach in the Twente region, plus a lead campaign with a form inside the platform itself. Candidates apply in two taps, without ever loading a website.
Anyone who watched a quarter or more of the video, or opened the form without submitting, entered a warm audience that was re-engaged. No interest leaked away. LinkedIn added a targeted campaign on sales profiles in the region.
Job ads fall under a special category at Meta and LinkedIn, without age or gender targeting. Targeting was therefore built entirely around region, seniority and the warm audiences. All applications land automatically in a shared sheet for the team.
The result
Within two weeks, around 150 applications came in through the lead forms, on a total media budget of roughly 50 euros per day. Lednovate could choose from a broad pool of candidates instead of hoping for that one reply, at a fraction of the cost of a recruitment agency.
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